As design leaders, we need to recommend strategy informed by more than just our creative training.
We know we should gather information like competitor website changes, product improvements, and review, but it’s a time-consuming process. On top of that, our competitors’ digital footprints continue to expand and morph at a rapid pace.
So, how can you keep up?
In this DesignTalk, designer Julia Davids shares how competitive intelligence can help you efficiently and regularly gather information about your competitors—and how to take action on that information to bolster your business’ investment in design initiatives.
Margaret Kelsey leads content marketing at Appcues. Before Appcues, she built content programs for InVision’s design community for 3.5 years and has roots in painting and PR. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.
