Why designers should be shaping business strategy
Mar 5, 2015 — Business strategy and design thinking haven’t always been on the same page.
In fact, until fairly recently, they weren’t even in the same room. Men in 3-piece suits gathered around tables polished to a high gloss to talk strategy. And once they’d decided on a plan, they called the designers in and said, “Here’s what we’re going to do …” But through the passion and inventiveness of designers—and those passionate about design—things are changing. Strategy as a design discipline has taken its rightful place at the conference room table, making design a strategic business advantage.