Author

Nir
Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on using psychology to change user behavior, join his newsletter and receive a free workbook.

Articles by Nir Eyal

When distraction is a good thing

Inspiration

When distraction is a good thing

By

Nir Eyal

Your ability to focus has probably peaked—here’s how to stay sharp

Design

Your ability to focus has probably peaked—here’s how to stay sharp

By

Nir Eyal

What do you do when someone ‘steals’ your amazing idea?

Design

What do you do when someone ‘steals’ your amazing idea?

By

Nir Eyal

The way you think about willpower is hurting you

Design

The way you think about willpower is hurting you

By

Nir Eyal

Hooking users in 3 steps: an intro to Habit Testing

Design

Hooking users in 3 steps: an intro to Habit Testing

By

Nir Eyal

The 3 laws of effective notifications

Design

The 3 laws of effective notifications

By

Nir Eyal

How to manufacture desire

Design

How to manufacture desire

By

Nir Eyal

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