Beauty lies in the hands of the beerholder—that’s how the saying goes, right?
We may not know poetry, but we do know good design. And since today is International Beer Day—a worthy cause of celebration recognized in more than 200 cities—we rounded up awesome beer label designs to inspire barley and hops buffs around the world.
Keep scrolling to see the 17 beer designs we love, collected ale in a day’s work
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When it comes to beer, 2 is better than 1. Illustrator Nathan Walker united Rahr Brewery and Lakewood Brewery for a single, epic design.
Kimberly White turned Barncat Lager into a crafty masterpiece in shades of yellow and blue for Butternuts Beers and Ales.
Sylvia Prats combined good ol’ American aesthetics with bold typography to brand Drift Plains Brewing Co.
Related: Designers’ favorite typefaces
Pattern play by Drew Lakin for Sputnik, a Russian Imperial Coffee Oatmeal Stout by Austin Beerworks. Get it?
I pledge allegiance, to the can… Okay, maybe not what Jordan Wilson had in mind when designing the subtle yet striking lager for Allegiance Brewing.
Alex Lazaris deserves a beer for dreaming this one up. “Kraken one open with the boys” for International Beer Day.”
Jordan Kabalka takes Detroit Brewing Company into the jungle with this clean, geometric Big Cat design.
Artist and beer maven Josh Cockrell designs each of Jester King’s labels, from the scary to the seasonal.
MacKinnon Brothers Brewing Co., raising a glass to family farming and home-grown Canadian ingredients, depicted by the talented Levon Travis Sharrow
Hidden surprises and creative hand lettering by Taylor Brit Lee for Strong & Stout Brewery.
Simple and refreshing. A design by Brett Lair for Anderson Craft Ales that takes the guesswork out of what to drink.
“Liquid folk art” with a true Southern flair, created by Mindvolt for Black Forty Beer Company.
James J. Miller added pops of color and vintage inspiration to brand Off The Clock Brewery’s cleverly-named brews.
Limited edition puns for R&B Brewing, thought up and designed by master illustrator Ben Didier.
Visual storytelling with a haunted twist, brought to life by Jon Contino for 21st Amendment’s limited edition “Insurrection Series.”
Related: A guide to brand guides
Playful hand illustrations and hidden beer bottles in each design (psst—look at the deer antlers) by Saint-Jacques Vallée Y&R (now part of TAXI) in Montreal.
Galactic whimsy never looked so good, thanks to Kim Deakins’ illustrations and design by Young Athenians for Creature Comforts Brewing Company.
Seen any great beer label designs lately?
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by Kaysie Garza
Kaysie is a content specialist at InVision. She's helped strategize and write launch campaigns across the company, including all DesignBetter.Co programs, The Design Genome Project, and more. You can find her devouring books, French fries, or hiking trails when she isn't working on words.
